Why Your Brand Should Be Concerned about Online Reviews

Why Your Brand Should Be Concerned about Online Reviews

Online reviews have the potential to impact your brand reputation in a positive or negative way. Getting a number of positive reviews can do much to strengthen your brand and increase brand awareness. However, many negative online reviews could erode trust in existing...
How to respond to fake Google reviews

How to respond to fake Google reviews

It can feel so unfair. Getting a fake or negative review can sting and make you want to yell foul. But charging in hot-headed is the last thing you want to do. Let’s take a look at how to respond to negative or fake online reviews about your business on Google,...
Reforesting Our Planet With Online Reviews

Reforesting Our Planet With Online Reviews

It’s hard to get online reviews. Really hard. Everyone, you included, has tons of priorities in life and writing online reviews isn’t one of them. As consumers, we might appreciate how important online reviews are for local business, products and brands alike but we...
Reputation Sensitivity: A rapid fire primer

Reputation Sensitivity: A rapid fire primer

When it comes to online reviews, you’ll find the old expression “don’t sweat the small stuff” applies quite well. If you’re about to make a purchase for something inexpensive or mundane you don’t care about reviews. You’ll...
Regenerative capitalism: Legit model or just BS?

Regenerative capitalism: Legit model or just BS?

I’d never heard of John Fullerton or regenerative capitalism before. Back in 2001, John had resigned from a 20 year career at JPMorgan and simply wasn’t sure what was next for him. Disillusioned, he set to learning more about models relating to balanced...
We’re on Forbes!

We’re on Forbes!

We had the fortune to be interviewed recently by Shep Hyken for a piece he wrote over at Forbes entitled “How To Get Hundreds Of Positive Online Reviews.” A big huge thanks to Shep for taking the time to learn more about Starloop,...
How important are online reviews?

How important are online reviews?

If I asked you “How important are online reviews to your business?” You might have a fast and confident answer available or you might have no idea. Business owners are falling into two distinct camps right now. Those that absolutely know their online...

Adding your business to Google

To get control over your Google reviews, you’ll want to claim your Google+ Page for Business which, is different than a Personal Google+ page. Watch the video to learn more or read on! In the past, we used to handle to claim Google+ pages for you. However,...